Watching YouTube is an everyday activity for all kids all over the world. Parents also feel relaxed because their children get some business and do not disturb them. But due to some immoral and wicked content creators, it can be unsafe for kids.
To overcome such problems, YouTube For Kids is concerned not to show irrelevant content, even they have created rules and regulations that must be followed by all YouTubers before publishing their content.
Since November 13, 2019, YouTube has made significant changes to the content regarding the children that every creator will have to edit manually.
YouTube has announced official changes for the treatment of content towards children, and these significant changes will affect anyone who owns a YouTube channel, whether they are uploading video content dedicated to minors or not.
The YouTube family partnership manager confirmed that these changes would affect the video uploading process and existing content collections and “potentially” how they will monetize YouTube videos.
YouTube is pretty much sharing their concern for children within videos and also the videos that children may watch YouTube making this huge change will affect creators that utilize children and their videos. Their content is designated for children like gameplays, toys, reviews for toys and so on.
The changes will take effect after YouTube resolves violations of the platform’s COPPA Rules with FTC. The Children’s Online Protection Act (COPPA) is a United States law that has been in place since 1998 to protect the privacy of children under the age of 13. Under the law, digital entities are prohibited from collecting personal information from users under the age of 13 without the express permission of their parents or guardians.
What will YouTube video creators need to learn now?
To comply with this law, YouTube asks to mark all your new and already uploaded videos as suitable for children or not. The platform has implemented a unique audience setting that allows you to tell if your videos are eligible.
In addition to the new setting, YouTube is using machine learning systems to find content that is made for children. But it advises creators NOT to rely on that method because it’s not perfect.
If you don’t set up your audience or if YouTube detects errors or abuse, it may set up your audience for you.
There are two ways to set up your audience on YouTube to comply with COPPA law: single video or channel level.
How to update audience settings for each video
To confirm if the previous videos are content created for children, go to the “Videos” tab in YouTube Studio, then select the exact videos you want to edit, then go to “Public.” On this page, you’ll be asked to answer this question every time you upload a new video. Of course, if you’ve already set your audience at the channel level, this setting will automatically be selected for you.
How to update audience settings for the whole channel
YouTube says that if you want to confirm that your entire channel has uploaded videos that are made for children or not made for children, you can confirm it by going to “Settings” in the YouTube Studio. Then doing click on the “Channel” tab, then on “Advanced settings “, then go to the “Public” tap and select an option that perfectly describes the focus of your YouTube channel. In this way, you will update the settings of all the oldest videos and also of the new video that you will upload in the future.
What Content Is Considered Children’s Content?
YouTube has stated that when deciding whether the content of the video is intended for children or not, the following points should be considered:
- if the audience expected the video would be children
- if the video includes children’s actors or models
- if the video contains characters, celebrities or toys that children like, including cartoons or cartoon characters
- if the language of the video is meant for children
- if the video includes activities that children enjoy
- if the video includes songs, stories or poems that children like
How old should a child be under the new rules?
The answer to this question is: anyone under the age of 13. If you set up your content tailored for children, what would this mean for your channel?
YouTube clearly states that if your video content is aimed at children, the platform will have to start limiting the data collected on these viewers. It will also remove features including:
- personalized ads (so some creators may see a decrease in monetization)
- information sheets
- final screens
- community tab
- notification bell
- the ability for users to save videos, watch them later or save them to a playlist.
What would happen if YouTube judged that my video was made for children, but I’m afraid I have to disagree? Can I appeal?
You have the option to send YouTube feedback for this. They will review what you have explained in your appeal. If the reason would be reliable, then they will keep your video on.
What if the creators mismark the audience of their video?
This will lead to compliance issues under COPPA and may have consequences for your channel or video.
The main goal is to stop those people who are only interested in making money by violating kid’s content. They don’t care what impacts, it could have.
Kid’s content videos will have no option to monetize their YouTube channel with targeted ads which will demolish the earnings of thousands of YouTube channels. In this way, they would avoid such content and will come up with something useful and worth watching.
After all, the parents should take care of their kids and check and balance what their kids watch. They must be aware of YouTube for kids and how it is helping them to abstain their children from watching unnecessary and potentially unsafe content.
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